Brunel University hosted the 8th International Branding Week (17th to 20th Sept), for a group of Brazilian Brand professionals and MBA students.
The aim of this initiative is to enhance the quality of brand education in Brazil through building networks with international brand specialists and by understanding current brand practices and applications. The trip was organised by Designplus and a charity organisation called São Paulo Rotarians Foundation.
The week was made up by a series of workshops, presentations and discussions on Design and Branding practices. In addition, the group gained valuable insights into UK brand practices by visiting a number of London’s leading brand agencies including: Pearlfisher, Interbrand, Lewis Moberley and Creative Leap.
We thank all our hosts who welcomed the delegates and who presented a selection of their work and shared their best practises. During the visits the delegates also shared their knowledge and experiences by giving a small presentation on ‘Design and Branding in Brazil’ which the agencies found insightful.
Antonio Roberto, Executive Manager and lecturer at the São Paulo Rotarians Foundation, commented: ‘The International Branding Weeks, taking place since 2004, show that sharingknowledge and the integration among teachers and students of Brunel University with the Brazilian delegation, has brought incredible experiences for both. Besides learning, amazing visits to London and excellent reception organized by Brunel, established networking among all, proves that the world is getting smaller and that we are all part of a co-workers family linked by a common passion: the knowledge.’
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