Coca Cola and BT projects celebrated at Made in Brunel

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“The judging panel were overwhelmed by the students’ quality of work, the considerations around the use of materials and the way that each team reflected our values and vision…”

Julian Hunt, Vice President Public Affairs and Communications for CCE GB

Two high profile collaborative projects with Coca Cola Enterprises Ltd (CCE) and BT, both involving teams of postgraduate design students, were displayed and celebrated at the annual Made in Brunel showcase of Brunel innovation on London’s Southbank in June 2013.

For Coca Cola, three teams have designed installations reflecting CCE’s brand values for the courtyard of their new GB HQ and two other sites. Julian Hunt, Vice President Public Affairs who presented the teams with certificates and cheques commented: “This design project brings together two key focus areas for CCE – sustainability, and supporting young people. The judging panel were overwhelmed by the students’ quality of work, the considerations around the use of materials and the way that each team reflected our values and vision. It was clear that all three shortlisted creations should be brought to life, and we are looking forward to continuing to work with the Brunel team to turn this into a reality.” The three student teams are now working closely with CCE to develop, manufacture and install the structures. With unveiling scheduled for the Autumn, we’ll report on progress.

Adrian Thurlow, Director-Creative Technology and Martin Trimby, Senior Designer, both from BT heard presentations from four teams exploring concepts ‘new home wiring solutions’. Following the presentations they awarded the BT Innovative Design Award to a team who presented a concept for a complete service allowing customers to install home wiring for digital devices in their homes. This included an innovative concept to apply special flat section cabling with a hand held device similar to a packing tape dispenser. An award was also made to the second placed team, who had also proposed flat section cabling, but who had explored the decorative potential of the tape using colour and pattern.

Increasingly, organisations such as BT and CCE value working with the next generation of designers and engineers in an open innovation environment. Contact us if you would like to know more about how these types of collaboration might benefit your organisation.

Further information about the CCE project can be viewed on the Brunel University News site.