Using Psychology to help the Food Industry gain new customers!

Dr Terry Dovey is an Applied Psychologist at Brunel University, London and expert in the decision-making behind deciding to try new foods. His main interests are trying to convince individuals to try foods they have previously rejected. Commercial applications of this research are many and varied. Examples would include: advertising strategies, packaging design, product placement, category specific decision-making, health food innovation.

We are currently looking for Food companies with research challenges to work with Dr Terry Dovey and/or his Psychology students. If you wish to find out more please contact Paula Neal

Here are a few of Terry’s relevant publications:

Martin, C. & Dovey, T. (2014). Paediatric Gastrointestinal Disorders: A psychosocial perspective. Oxford: Radcliffe Publishing

Dovey, T. M. (2012). Diet Pills & The Internet. New York: Nova Publishing

Southall, A. & Martin, C. (Editors) (2011). Feeding Problems in Children: A practical guide. Oxford: Radcliffe Publishing

Dovey, T. M. (2010). Eating Behaviour. Maidenhead: McGraw Hill Open University Press