Do It with the Crowd – the joy of crowdfunding!

14 May 2014

How to attract and win crowdfunding for innovation

Register for this event

9.30 – 13:00
The Royal Institution of Great Britain, Albermarle Street, London W1S 4BS

This event is being brought to you by Brunel University Co-Innovate for London-based SMEs.

Workshop leader: Oscar Lhermitte is the co-founder and director of the collective Sidekick Creatives

Want to know more about crowdfunding? Have an idea you want to crowdfund? Come and join Co-Innovate in a half-day workshop with Sidekick Creatives director Oscar Lhermitte and co-founder Anisha Peplinski. The workshop will cover the means and processes of crowdfunding, the different platforms available and the reasons asking the crowd is so relevant today. Participants will then be invited on a round-table to share their ideas / projects they are thinking of crowdfunding in order to get constructive feedback.

Sidekick Creatives is a collective of designers, filmmakers and media professionals exclusively set up to support individuals and companies to realise their crowdfunding campaigns.

They collaborate with fellow designers, artists and makers by offering them the necessary tools and expertise required to successfully fund your projects. The tools range from art direction and campaign conceptualisation to video production and social media promotion.

Since setting up in 2013, they have contributed to the successful funding of a variety of projects in technology, fashion, publishing, furniture and product. Sidekick Creatives aims to become a reliable reference for exceptional innovators, artists, designers and the crowdfunding platforms.

Sidekick Creatives has been nominated Design Of The Year 2014 nominee by the Design Museum for their exceptional contribution to the world of Design.


09.30 Registration

10.00 Brunel Co-Innovate (Ian Ferris, Innovation Director)

10.15 Introduction to Crowdfunding

What is crowdfunding? History and context

Why crowdfunding? Different reasons / motives

Where to crowdfund? The different platforms

How to crowdfund? What it takes to seduce and convince a crowd

11.15 Q&A

11.30 Break

11.45 Round tables – Pitch your project!

Participants will create a plan for a crowdfunding campaign with feedback from our experts.

12.45 Summary and Wrap-up

13.00 Networking lunch

This event is for London-based SMEs only.