8 Brand Visions

10 June 2011

This year’s successful 8 brand visions event took place on Friday 10th June at The Bardgehouse on London’s South Bank.

This annual event gives the opportunity of chosen final year student teams to present exciting future concepts for eight well-known brands and has produced some of Brunel Design’s most successful projects. The eight featured brands were: Aga, Bic, Converse, Foursquare, Hasbro, M&S, Tata and Wrangler.

During this event attendees had the opportunity to see a focused presentation of the work on the eight chosen brands that the student teams have focused on, were able to talk to the students in-depth and take a hands-on look at their designs.

The combination of fragmented families and hollow relationships create an opportunity for AGA to apply their unique ability to bring people together in a modern context. The physical warmth an AGA has always provided to families can be applied in a new way. The warmth can instead also be provided emotionally, by improving the quality of social interaction. The product concepts put forward are not to replace the AGA cooker, but coexist with it. They will continue to carry the core brand values into 2025, keeping them relevant for people whose lifestyles mean they are unable to spend much time in the environment that the current AGA range suits so well.

BIC has been a global brand for over 60 years, producing products people trust and use every day. Unfortunately the majority of BIC products are made of plastic that cannot be recycled. Increasingly, companies are faced with environmental and social pressures to improve the impact that they have on the planet. Subsequently, BIC must look to adapt their strategy in the coming years. As part of a “More Responsible Future”, BIC would look to improve their products both socially and environmentally. Each product would have a positive effect on the user, addressing an element of BIC’s responsibility. With an increasingly responsible attitude to future development, it is hoped BIC will continue to positively strengthen its brand image.

Converse have never followed trends. Their story is one of new beginnings and ideas. When the original shoe appeared it did not follow convention or look and feel like anything else; it was just Converse. And now, over 100 years later it is still as fresh as the day it was first made. With each new generation, a new wave of Converse people usually make themselves known. We saw it with basketball, we saw it with punk. It is those who stand up and say “I want to try something different”. The Converse of the future will help people create, share and express the moments and ideas that make them who they are. The highs of a defiant lifestyle will be transformed into tangible entities which can be shared, collected and combined into dynamic displays of youthful rebellion.

Foursquare is a location based social network, popular in America and spreading across the connected world. In 2020, Foursquare will be widespread and ready to release its first range of branded products. Ubiquitous computing has become the norm; people expect to be able to connect anywhere, with all of their social networking tools. Foursquare is more than just point-and-click broadcasting of arbitrary information to the masses; it allows people to engage with the real experiences of their closest friends. Foursquare products bring a deeper, more personal, interaction to the sharing of ‘very-rich content’. By bringing the humanity back into everyday interactions we have with technology, together these products aim to make the benefits of social networking accessible to all across the broadest generational spectrum.

Since 1894 M&S has been built around the five key principles of quality, value, service, innovation and trust. It has grown to be one of the UK’s most trusted high street brands. They already financially support charitable and community based programs, however their trust could also be used as a foundation for bringing people in communities closer together. The term “community” can be interpreted in many different ways. The strength of communities can be directly increased through M&S supporting neighbourly and personal relationships, family matters, skill sharing and financial management. This range of future concepts for M&S addresses a range of issues, but all have the same aim of strengthening the trust that holds relationships together.

For 140 years Tata have maintained a strong sense of heritage in the values-based approach to business they practice, and as a major operator on the global stage subject to increasing public scrutiny, it is vital they maintain their position of responsibility. In 2020, issues of social and environmental sustainability will be ever more familiar and accepted. These products depict Tata’s role in delivering positive solutions to these challenges whilst meeting people’s essential needs. As consumer touch points within larger function-led systems, they provide an embodiment of the Tata brand in both local and global contexts. With an emphasis on creating a common identity across disparate sectors, this new generation of products addresses the aim of brand unity, with designs focusing on longevity, durability and simple user interaction.

Flash floods, hurricanes, tsunamis, earthquakes and wildfires are common, but devastating, occurrences. The people who are worst affected are often urban dwelling civilians with no concept of basic survival skills. These disasters strip people’s lives down to a primitive level and their daily struggles become based around primary needs, such as how they will be sheltered. Wrangler embodies the concept of the true survivor: the individual who is able to meet his or her needs through knowledge and raw physical capabilities. Wrangler empowers survivors of natural disasters by providing them with the necessary tools they need to begin rebuilding their lives.