Brand Strategy Workshop 3

19 February 2014

Workshop 3 | Build – Practical Steps to Start Constructing your Future Brand

19 February 2014 | 3:00pm – 6.00pm
Royal Institution of Great Britain, London W1S 4BS

In this Workshop we take your future plans & suggest ways in which they can enhanced & implemented by addressing the following topics:

  • Funding routes – How to maximise investment by briefing design & other external agencies in a ‘strategic’ manner – The value of Brand Extensions & ‘Silver Bullets’ in building a dynamic brand
  • How design & creativity are delivering distinctive customer experiences that in turn are building great brands
  • The building of your internal brand & engagement with work colleagues & how to motivate from a brand perspective through simple techniques
  • The role of sensory branding, emotional branding, spiritual branding & experience design
  • Why your brand should have consistency, continuity and integration across your organisation, touchpoints & the stories you tell
  • How Brand Audits can keep your brand on track

For more information and to register your interest please email Amanda Baker.

Register for this event