What are we doing with our brand in the digital space?
Wednesday 12 February 2014 | 10.00am – 2.00pm
The Royal Institution of Great Britain, 21 Albemarle Street, London W1S 4BS
Digital marketing is a reality for today’s businesses in all sectors, this pragmatic workshop will help businesses, whether experienced or new to this subject, understand how they could be be growing their business and brand by exploiting the potential of marketing in digital environments.
The workshop will be delivered by brand specialistsBrandVoice, and will help you get your brand in shape to exploit social, web and mobile channels. It will help you identify the key elements that should underpin your future digital strategy using real world examples from BrandVoice’s past experience including how they built and launched their own online paint retail brand, Colour&Paint.
In this Workshop we will be covering the following topics:
- Overview of the digital space: What do we mean by digital?
- Don’t think about “digital” as a separate channel
- First things first: Get your brand in shape
- Getting found on line by your prospective / clients customers
- Communications planning overview
- The role of mobile
- Using social media
Trevor Bradford | Head of Business
A creative entrepreneur, branding and digital marketing expert.
Bill Wallsgrove | Head of Ideas
A creative leader with a passion for innovation, brand licensing and brand communication.