Business Benefits of Sustainable Design

22 October 2014


Jaguar Land Rover and leading Design consultancy IDC will explain pragmatic ways to use sustainable design to reduce the carbon impacts of your products and services that deliver real business benefits for SMEs.

Register for this event

9.00 – 14:00

The Royal Institution of Great Britain, Albermarle Street, London W1S 4BS


This event is being brought to you by Brunel University Co-Innovate for London-based SMEs.

Workshop leader: IDC is an award winning consultancy and leader in sustainable innovation and has its own commercially-available products to support sustainable design and development.

Sustainability is on the radar of all product manufacturers, but how many have actually taken the step to implement sustainability into the design process? This workshop will arm organisations with a thorough understanding of the key issues surrounding sustainable product design and will support them in formulating strategies and actions to help their own products become more sustainable.

This workshop will help your business to:

  • realise the business benefits of sustainability
  • identify the best opportunities for your company
  • help you develop and/or improve your sustainable design process
  • improve your reputation through sustainable design

Experts from the UK’s leading sustainable product design consultancy, Industrial Design Consultancy (IDC), will talk about their own experience and benefits of having lifecycle analysis and sustainability as a fully integrated part of their design process; the tools and processes involved; how to identify priority areas; and will help formulate practical steps for individuals to implement their own solutions through breakout sessions. Jaguar Land Rover will present a case study on how sustainable design can lead to real business benefits.


9.00 – Coffee and Welcome

9.15 – Introduction to IDC & Co-Innovate

9.30 – Sustainable Design Tools & Processes

With the increasing awareness of sustainable design there seem to be ever more rules and recommendations. These complicated and often confusing messages can make it difficult to know where to start. In this section we look at the difference between an eco product and a truly sustainable product and introduce an approach to prioritising the key areas for action. IDC also considers how to include sustainable design without compromising the key functions and requirements of the product.

10.30 – Steps to Implementation

A whole range of sustainable design methods can be applied but how do you know which will be the right approach for your product or business? In this stage the IDC team explain their methods of approaching new product development with sustainability in mind. As part of their simple step-by-step process, IDC introduces the Design Compass and LCA Calculator and discusses how they can be used to quickly focus on the key areas for action to ensure the steps you are taking actually make a difference.

11.00 – Coffee Break

11.15 – Jaguar Land Rover case study

Jamie Shaw explains how sustainable design methods are being applied in practice at Jaguar Land Rover and how sustainable advances are also delivering significant commercial benefits. As part of this Jamie explains how Jaguar Land Rover are using the LCA Calculator software to assess and benchmark the sustainability of all new designs.

11.45 – Q&A

12.00 – Breakout Sessions

An opportunity to try out IDCs Design Compass on a real practical example product. Working in small groups you can consider the product’s key environmental features, balanced alongside important commercial and social factors. Attendees are encouraged to bring along examples of their own products to discuss in this session.

12.45 – Lunch & Networking

We hope that you can stay for lunch and take advantage of discussing your business further with our experts from IDC, Jaguar Land Rover and Brunel Co-Innovate.

2.00 – Finish


Stephen Knowles, Managing Director at IDC As MD for one of the world’s leading independent product development consultancies, Stephen has overseen many cutting edge design projects and has seen the benefits of sustainable product development first-hand. Aside from maintaining the company’s reputation for award-winning products, Stephen takes a technological interest and is a chartered engineer with a PhD in Mechanical Engineering. This background means he has wide experience of both technical and non-technical projects and has a thorough understanding of all aspects of design and manufacture.

Marc Tanner, Industrial Design Director at IDC Marc has broad design experience across a range of industry sectors – Medical, Telecoms, FMCG, Consumer, and Automotive – and has worked in San Francisco, Tokyo and London for multinational clients. As well as taking a sustainable approach to design, Marc believes that context – trends in technology, lifestyle and culture – an understanding of consumer attitudes and the power of creativity all come together to drive product development.

Alex Ambridge, Design Engineer at IDC Alex graduated from Brunel University with First Class Honours in Product Design BSc. He gained experience at start-up level and in-house design teams before joining IDC. Alex has been involved in numerous successful projects across a multitude of industries and has a thorough understanding of sustainability.

Jamie Shaw, Jaguar Land Rover Jamie Shaw, Technical Specialist Whole Vehicle Sustainability at Jaguar Land Rover, will be talking about JLR’s experience of sustainability; drawing on knowledge of their own development process, as well as JLR’s involvement in the multi-million pound Low Carbon Vehicle Technology Project (LCVTP).