‘Our turnover and production have been doubling each year for the past 5 years, but most of all we do this because it’s fun’
Will Butler Adams, MD Brompton Cycles
Wednesday 10 April 2013 | 09:30 – 16:00
Venue: The Old Vinyl Factory, Hayes
Will, Brompton’s charismatic young MD certainly struck a chord with the specially invited audience with his description of company DNA which has propelledBrompton to a global brand sold in 42 countries and the largest cycle manufacturer in the UK. Clearly a great ambassador for innovation, Will cautioned against the idea of radical innovation. He arrived at the Old Vinyl Factory – which incidentally provides an excellent lunch and inspiring venue – on a 20 year old version of the Brompton bike, and used the example of the development of a cam on a brake lever – which had been prototyped 17 times during its latest re-design – to demonstrate that steady evolution is often the most successful route to follow for product development.
Following Will’s keynote address, figures representing a spectrum of interests in the UK cycle industry heard experts from Brunel University describe how their world leading research may provide opportunities for collaborative innovation. For example Dr Richard Bonser showed how nature is substantially more efficient in energy use than human designed systems, but that we can draw directly from nature for inspiration in the biomimetics field of research. Dr Paolo Coppo urged us to raise our sights higher than ‘not new’ materials such as titanium and carbon fibre, also making a connection to nature with examples of the weight to strength ratio of bamboo and its potential in bike frames. Dr Tom Korff, a sports scientist, who has worked with Team GB, described his research using force measurement pedals which counter intuitively demonstrated that the actual power output of ‘normal’ pedalling is more efficient than emphasising ‘pulling’ on the pedals. Dr Andrew Russell from Brunel’s Institute for the environment highlighted opportunities for linking weather data with encouraging cycling. A recreational cyclist himself, he informed us: ‘there is no stopping me now that I’ve changed my brake blocks’.
The intense day included brainstorming ideas for cycling related ideas which could benefit from the types of collaborative work demonstrated. These ideas and the connections made during the day provide an exciting basis for potential innovations in the cycle industry.
Companies interested in the work discussed and the potential for collaborations can discover more through the links below and by contacting the Co-Innovate team.
- Co-Innovate Introduction
- Bringing it all together talk
- James Lamb, RAE Visiting Professor for Innovation at Brunel Design & James Tooze, expert in Open Design and Co-creation.
- Will Butler Adams, Managing Director, Brompton.
- Dr Thomas Korff, Sports Scientist and expert in cycling biomechanics.
- Dr Andrew Russell, Climate change scientist at Brunel’s Institute for the Environment.
- Dr Paolo Coppo, Materials scientist with Brunel’s Wolfson Centre for Materials Processing.
- Dr Richard Bonser, Biomimetics expert in Brunel Design Research Centre (BDRC).
- Dr Mark Atherton, (Stephen Green) Representing Mechanical Engineering research at Brunel.
- Professor Graeme Evans, Urban design policy expert in BDRC.
- Priti Veja, Smart textiles and wearable technology expert in BRDC.
- Farnaz Nickpour, Inclusive design (in transport systems) expert from Brunel’s Human Centred Design Institute.