Crowdfunding: the future of small business finance?

6 May 2015

Crowdfunding the 3rd Industrial Revolution

Wed 15thApril, Tues 28th April and Wed 6th May (5.30pm – 9.30pm), London

To register please click here (see booking T&Cs below)

This series of 3 workshops brings together the UK’s leading experts in crowdfunding to share their knowledge and advice to help inventors & entrepreneurs interested in crowdfunding.

In addition, by taking part you will also have the opportunity to discuss your project with the experts.

The workshop will be delivered by the Imagination Factorywho provide crowdfunding support to inventors & entrepreneurs to help them realise product ideas into reality.

The Programme:

Workshop 1: Introduction to Crowdfunding – What’s the difference?

Wednesday 15th April 2015 | 5.30 – 9.30pm

Location: Clerkenwell (a short walk from Old Street, Barbican or Angel tube stations)

In this initial event we will explore the differences between various platforms. Presentations from equity, rewards, fixed & open platforms will investigate the options available to crowd funders. Successfully crowd funded projects will share the positives & negatives of crowdfunding, the pitfalls what it’s good for & when it’s not appropriate. An open Q&A session will enable attendees to probe deeper into specific areas of interest. Finally the industry experts will make themselves available for 1:2:1 session to discuss project specifics.

Presenters:

Julian Swan, Co-Founder, The Imagination Factory, Why we love crowdfunding?

Anastasia Emmanuel, Director, UK Technology & Design,Indiegogo, Bringing your product to market with Indiegogo

Tom Britton, Co-Founder & Chief Technology Officer,Syndicate Room (Equity Platform), Crowdfunding Options

Kirsty McGregor, founder, Association of Crowdfunding Experts (corporate finance advice for smaller transactions), New World for Business Finance

Gemma Pearce, Co-Founder, Loopwheels successfully funded on Kickstarter 2013 & 2015, Crowdfunding a new product: the Loopwheels experience

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Workshop 2: Pre-crowdfunding – Getting Match Fit

Tuesday 28th April 2015 | 5.30 – 9.30pm

Location: Clerkenwell

This second session covers all the collateral required to underwrite a successful campaign. How to present your idea and drive traffic to your page, from understanding rewards schemes, stretch goals and how to leverage social media. In addition to this we will investigate early design aspects such as is your idea protected, have you a full idea of the costs to develop and is your prototype demonstrator appropriate? We will also present a live project showing the level of detail required.

Presenters:

Henry Freeman, CEO CrowdShed (UK based crowdfunding platform)

Gemma Went, Integrated Marketing Consultant, GW Ltd(Crowd Funding Social Media & Marketing)

Ben Williams, Patent Attorney, IP Quest Ltd (intellectual property experts)

Sam Terry, inventor, LID helmet (live project on Indiegogo)

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Workshop 3: During & Post Crowdfunding – This is just the start of your journey

Wednesday 6th May 2015 | 5.30 – 9.30pm

Location: Clerkenwell

The final session in the series covers how to maximise your return on whichever platform you have selected and also making sure that when you are successful on the crowdfunding site you continue in that vein. This is the beginning of your journey into manufacturing, we want to make sure you do not ‘fall off the cliff’ due to lack of preparation for this next step. It’s the start of your new company and the New Product Development programme proper. We will look into design, manufacturing liaison & logistics, and on-line sales.

Presenters:

Kieran Garvey, Business Development manager, Crowd Cube (Equity Platform)

Francesco Gatti, Co-Founder, Unbits (an online sales site for crowd funded projects)

Ben May, Founder, Interactual Ltd (specialist in prototyping and batch manufacture)

Barry James, CoFounder Director,The Crowdfunding Centre (provides analysis & insights on crowdfunding)

More panelists to be announced…

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Agenda for each workshop

17:30 Registration & refreshments

18:00 Kick-off (brief introductions by Imagination Factory & Brunel Co-Innovate) followed by presentation by experts.

19:30 Refreshment break

19:45 Expert Panel Q & A

20:30 Surgery (break out tables enabling any 1:2:1 discussion)

21:00 Networking drinks & buffet

21.30 Close

Booking and registration

These events are being run by Co-Innovate, a project jointly funded by the European Regional Development Fund and Brunel University London, which helps London based Small to Medium sized enterprise (SME) with innovation challenges.

We have negotiated a discount for those attending all three workshops and for the companies registered with Co-Innovate, the usual fee of £500 per delegate will be wavered.

Book all 3 workshops before Thursday 2 April to reserve your free place (subject to availability).

Priority will be given to those attending all threecrowdfunding workshops.

To register please click here