Food Workshop 1: The new opportunities for brand innovation for the food and drinks sector

26 February 2014

The Food Business

Two great workshops focused on innovation in the food and drink sector, brought to you by Brunel University’s Co-Innovate programme and the Manufacturing Advisory Service. The workshops are delivered by leading experts all active in this sector and have been designed to both stimulate and inform attendees in their innovation activities. A key part of the workshop is the opportunity to engage directly with the experts and to discuss your own questions. Businesses are free to attend both workshops where they will also learn how to access small business support programmes including Co-Innovate, Manufacturing Advisory Service and Growth Accelerator.

Register for this event

9.30am – 14:00pm
The Royal Institution of Great Britain, Albermarle Street, London W1S 4BS

Workshop leader: Bill Wallsgrove, Head of Ideas atBrand Voice

Brand innovation is a key success factor in winning business in the food & drink sector. The rapid emergence of new digital technologies and the proliferation of competitors and new customer channels simply compound this challenge. This workshop will demonstrate the why’s and how’s of brand innovation for food & drink sector businesses. Brand Voice, a leading UK branding consultancy, will explain the new rules for brand innovation, highlighting through real life examples how businesses from startup to larger SMEs can innovate their brand and achieve a real point of difference.

This workshop will cover:

  • Product Innovation – A focus on new formats and formulas, spotting a gap in the market
  • The Brand story – making your brand customer valued
  • Digital innovation & Social Media – Linking on shelf to online
  • Packaging Innovation – How can packaging change the consumer experience?
  • Innovation and the environment – Design for Good. What are your product and packaging contributing to the environment?

Bill Wallsgrove is a creative leader with a passion for innovation, brand licensing and brand communication, Bill has been the architect of numerous major brand successes. The founding partner of Big Idea and a creative director at Planet, FutureBrand and Coley Porter Bell, Bill directs the creative teams at Brand Voice. He is an advisor to the Design Council and a former vice president of the PDA (the European Brand Design Association). He is a frequent speaker at design and marketing conferences throughout Europe. Bill has extensive experience working for clients, and building brands, in the USA, Russia and Eastern Europe.