21 January, 28th January and 11th February 2015
18:00 to 21:00 Central London
You’ll be working with two industry leaders to develop your skills in a series of three interactive sessions that will help you define a structured and efficient approach to marketing in a ‘digitally-enabled’ world.
The workshops are being led by Jeremy Radcliffe, an acknowledged expert in digital marketing and Simon Martin, the director and founder of Moreish Marketing .
In this series of three Workshop we will be covering the following topics:
- 21st January: Introduction to Marketing Practice & Fundamentals
- 28th January: Planning & Tactics Workshop
- 11th February: Action Plans & Summary
How will you benefit?
As the world has become more ‘digitised’ through the proliferation of connected devices and technology driven media (think Twitter, FaceBook etc.) the opportunity for ‘self-marketing’ a business has never been more tempting, in other words anyone can ‘have a go’ and at a seemingly limited cost.
This course will help you understand the principle, processes and practices for successful marketing and the core skills required to develop marketing plans that drive sales and build your brands reputation.
Booking and registration
These events are being run by Co-Innovate, a project jointly funded by the European Regional Development Fund and Brunel University London, which helps London based Small to Medium sized enterprise (SME) with innovation challenges.
We have negotiated a discount for those attending all three workshops and for the companies registered with Co-Innovate, the usual fee of £500 per delegate will be wavered.
Book before 19th December to reserve your free place(subject to availability).
Priority will be given to those attending all three e-marketing workshops.
Need help with social media for your business? When completing this series of workshops you will get the opportunity to work with one of our students for a short term internship to help you with your digital needs – from creating a YouTube video, setting-up your linked-in or twitter profile, building or refreshing your facebook page or writing a simple ‘user guide’ for social media within your organisation.
These events will be extremely popular so early booking is advised. For more information and to register as a Co-Innovate company please email Katalin Rakoczy(Katalin.Rakoczy@brunel.ac.uk).
Jeremy Radcliffe is an acknowledged expert in digital marketing, analytics, research and planning. For over 15 years, he has been helping businesses such as Nokia, Unilever and Danone grow through insight, creativity and relationship building. Jeremy has extensive experience in helping businesses develop many aspects of their marketing from internal alignment through to communications development having worked within leading brands including WPP and DoubleClick-Google.
Simon Martin is the director and founder of Moreish Marketing a multi-award winning integrated marketing agency. His agency won Marketing Week best B2B campaign and B2B Marketing best integrated campaign 2013 – an unprecedented achievement after just one year in business and they are up for a handful of B2B Marketing awards again this year. Simon has over 16 years’ experience in the industry and has worked on lots of big brands at big agencies like EHS in London and McCann’s Relationship Marketing in Sydney and has also work with SMEs at some smaller agencies. To get a better idea of his approach and thinking to marketing I could point you towards the moreish blog.