Packaging Design and Green Marketing Workshop

19 May 2015

Tuesday 19th May | 9.00 – 14.00

Location: Fab Lab London, SE2 just a short walk from Bank tube station

This practical workshop will provide your business with insight and knowledge on how eco-packaging design and ‘green’ marketing can be used to attract more customers to buy your products and services. The workshop will cover key environmental themes and case studies from companies that have used an environmental cache to promote their brand. The demand for environmentally responsible products is led by major retailers driven by commercial factors, procurement practices as well as consumers.

Presented by one of the UK’s leading environmental consultants Rob Holdway, you will be able to bring along your packaging for evaluation by our expert team and explore the commercial opportunities from promoting your products and services along sound environmental, ethical and economic grounds. An action plan will be developed for each company attending the workshop to take back to their business to implement.

Workshop Content

Specific topics include:

  • Understanding the green agenda within the marketing mix (inc social media);
  • Why building a brand is important;
  • The ‘green consumer’ – consumer attitudes and behaviour;
  • Best practice case studies;
  • Marketing and ‘green procurement’ through supply chain;
  • Practical analysis of your packaging design and materials;
  • Setting priorities for your business.

Delivery by Rob Holdway, Director – Giraffe Innovation Ltd. Rob is one of the UK’s leading environmental specialists. He has appeared on ITV’s Trevor McDonald Tonight, BBC’s One Show and presented Channel 4’s show ‘Dumped’. Rob has worked with small (micro) businesses as well as large corporations in the UK, Europe and Asia on eco-packaging design. Client projects include M&S, Sainsbury’s, The co-operative, Compass Group, Unilever and Virgin Atlantic which won a DBA Gold Design Effectiveness Award in 2015. Rob is Professor Associate – Brunel College of Engineering, Design and Physical Sciences and will be delivering the Keynote Speech at this year’s Starpack Awards.

Workshop Achievement

An action plan for developing a Green Marketing strategy and steps for implementation for your company and packaging.

Workshop Enrollment

To book your place and for any further details please click here