Packaging Innovations – Brunel Student Design Competition

16 February 2011

Designplus will once more exhibit Brunel University product design, brand strategy and innovation student work on the 16th and 17th February, in Birmingham at the NEC.

The students are participating in a creative challenge co-sponsored by Design Bridge and KFC. The brief challenges students to create innovative brand design solutions for the quick serve restaurant chain, KFC, by understanding and identifying opportunities in the consumer journey. Six teams of students will present their ideas on stand K26 in The Education Pavilion.

Each team consists of a mix of Masters Students from MSc Integrated Product Design, MA Design and Branding Strategy and MA in Design Strategy and Innovation.

The winner will be selected at the exhibition, on the 16th February, by a team of leading packaging and brand experts, and announced thereafter.

“Design Bridge are delighted to associate themselves with one of the few MA courses in the country focused on brand strategy and design management. In order for Design to become a valued discipline within blue-chip organisations we need to nurture grass roots development of tomorrow’s brand and design leaders. Design Bridge and Brunel have collaborated through internships, guest lecturing and as industry advisers to Brunel for the last 4 years.” Nick Gray, Business Development Director

We would love for you to join us, for more information about the show and how to attend, which takes place on 16 – 17 February 2011, see Easyfairs’ website.