Wednesday 18 September 2013 | 10am – 4pm
The Old Vinyl Factory, Blyth Road, Hayes, Middlesex UB3 1HA
Over the next five years research teams from Brunel and Nottingham will be working with industry partners, including Leatherhead Foods, Camden BRI, Design Bridge, AutoDesk, Giraffe Innovation, EnginSoft and others, on this exciting project in the food, packaging, and related manufacturing and supply chain sectors. Focused on principles of open innovation, where people who are external to a company can contribute to the innovation of products, the project team will prototype cloud-based software platforms to dynamically involve customers in the creation of new products that enable ‘conversations’ between consumers and brands and manufacturers.
During the morning of this interactive event we will present the background to the challenges and opportunities related to open innovation and consumer engagement faced by the food and packaging industries, together with an outline of the research programme, and the key crowdsourcing technologies that are emerging. The afternoon sessions will provide practical opportunities to explore the potential of crowdsourcing platforms for open food and packaging innovation, as well the benefits.
This event is free, but places are limited.
To register your interest please email Sophie Richards
If you require accommodation then please contact Brunel. The event is approx. 20 minutes by taxi from Brunel.
This event is proud to be part of the London Design Festival.
09.30am Arrival & Refreshments
10.00 Welcome & introduction to Open Innovation applied to food and packaging –
Sharon Baurley & Harris Makatsoris, Brunel University
10.15 Current developments in crowdsourcing tools – Tom Rodden, Horizon,
University of Nottingham
10.30 Open innovation challenges: a perspective from the Packaging industry: The
Sustainable Value Web – Richard Coles, Director of Emagine Packaging
Ltd, Chris Thorpe, Director of IDEA Ltd
11.30 Open innovation challenges: a perspective from the Food industry: Product
Development – Pitfalls/Barriers to Success&
Andy Kerridge, Chair of the Food Group at SCI
Industry Fragmentation – Barrier to Open Innovation
Orion Kelly, Senior Innovation Consultant at Innovation In Food
12.15 Introduction to Co-Innovate – Ian Ferris, Co-Innovate Innovation Director
12.30 LUNCH at the Vinyl Factory Canteen
13.30 Crowd Sourcing Experiences:
Conveying Emotions through the senses: tasting the shape! – Jerome
Digital tools to better connect you with your customers for food and
packaging innovation – Paris Selinas
15.15 REFRESHMENT BREAK
15.30 Review and next steps – Sharon Baurley & Harris Makatsoris & Tom